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Belloskin London
Luxury Skincare & Clinic Booking Website
Belloskin London is a premium skincare clinic in London. We designed a clean, high-end website with smooth animations, mobile-friendly treatment galleries, and a frictionless booking system for clinic appointments.
SELECT VIEWPORT PERSPECTIVE:
KEY RESULTS & IMPACT
RealResultsThat DriveGrowth
Real performance benchmarks, higher sales conversions, and fast page loads under real traffic.
+310%
+310%
Direct D2C Orders
Substantial surge in retail sales driven by seamless editorial browsing.
+45%
£184
Average Order Value (AOV)
Bundled treatment consultation packages directly from the product page.
Near Perfect
99/100
Lighthouse Performance
Flawless core web vitals across desktop and mobile devices.
Fully Booked
850+/mo
Appointment Bookings
Automated synchronisation with salon management diary.
CHALLENGE & SOLUTION
FromComplexProblemsTo SimpleSolutions
Fixing slow page speeds, cart drop-offs, and confusing systems with modern, reliable engineering.
THE CHALLENGE
What Needed Fixing
Their previous generic website was slow, felt outdated compared to their physical clinic, and lost customers during long booking steps.
HOW WE FIXED IT
How We Solved It
We built a bespoke Next.js website with smooth scrolling, beautiful photo galleries, and an easy 2-step booking flow that synced directly with their clinic calendar.
01
Experience Layer
Next.js 15 + GSAP + Lenis
Cinematic 60fps editorial layouts with silky scroll kinetics.
02
Commerce Backend
Shopify Storefront GraphQL
Decoupled catalog management with instant inventory checks.
03
Booking Engine
Acuity / Custom Webhooks
Two-way calendar sync with SMS appointment confirmations.
04
Media Pipeline
Cloudinary Smart CDN
Lossless AVIF format generation for 4K beauty photography.
WHAT WAS BUILT
KeyFeatures& Deliverables
Everything built and delivered to make this project fast, reliable, and easy to use.
Editorial Treatment Guide
Interactive skincare diagnostic quiz matching users to exact formulations.
Headless Quick-Cart
Instant slide-out cart with one-touch checkout via Apple Pay.
Curated 4K Treatment Gallery
Before-and-after clinical comparisons with interactive split-slider.
HOW WE BUILD & DELIVER
Our4-StepProcess FromIdeaToLaunch
A simple and transparent 4-stage process. No surprises, no delays—just clean code, fast updates, and a smooth launch on schedule.
01WEEK 01
STAGE 01 · PLANNING
Planning & Architecture
We define your project goals, database structure, and page blueprints before writing code.
STAGE 02 · DESIGN & BUILD
Design & Core Build
We build the modern UI and core features, keeping pages lightning fast and mobile responsive.
02WEEKS 02-03
03WEEKS 03-04
STAGE 03 · INTEGRATION
APIs & AI Bots
We connect your backend APIs, databases, payment gateways, and 24/7 AI chatbots.
STAGE 04 · LAUNCH
Launch & Support
We test everything thoroughly, deploy to your domain, and give you ongoing technical support.
04WEEK 05+
We define your project goals, database structure, and page blueprints before writing code.
Database & App Structure
Clear Project Timeline
Technical Specifications